Missed us at CPHI? Here you can find our recap for the event
By David Gonzalez, Sr Director TAPI sales Europe & India
TAPI expanded its presence in a big way at CPhI Worldwide this year, showcasing our commitment to delivering an exceptional customer experience. We took every opportunity to bring this approach to life through our new, interactive booth, in our CEO’s presentation to customers, in new product offerings, and in the debut and global launch of our redesigned customer platform, the TAPI Online portal.
TAPI CEO presents TAPI's digital vision
TAPI President and CEO R. Ananth outlined our holistic approach to customer experience in a special presentation for TAPI customers attending the event. He shared how employees across the organization are taking a more proactive approach and are focusing on anticipating customers’ needs at every step in the product lifecycle. We are looking for new ways to use our expertise and state-of-the-art tools to make their interactions with TAPI smoother and more efficient. Dr. Ananth emphasized that personal touch is critically important to us and will always play a significant role in our relationship with customers, as well as continuous customer feedback to ensure that we continue to deliver the best customer experience in person and online through tapi.com and TAPI Online - TAPI's customer platform
The highlight of the event was the worldwide launch of TAPI Online, recently redesigned to provide our customers with the next generation of digital services. Dr. Ananth formally unveiled the portal, which is a first for the API industry and is central to our digital vision to transform the customer experience. Through TAPI Online’s new, personalized dashboard, customers can easily track service requests, streamline communications with TAPI, and quickly pull up in-depth API information on any device.
Customers who visited TAPI's booth in Barcelona lined up to try out the TAPI Online customer platform and were so impressed with its new user-friendly features,. Customers loved the volume of information available on the portal, its easy-to-use features, the option to download documents, and the fact that this platform is available on both desktop and mobile devices.
To sign up to TAPI Online click here
To learn how TAPI Online can help you, click here!
Catering to our customers at CPhI
" Our sincere thanks to TAPI for providing the free internet access at CPhI which was a great help to stay connected."
Vikram Mandloi, VerGo Pharma Research Pvt. Ltd.
Having our customers benefit in mind, we provided a free conference Wi-Fi connection, accessible through a special TAPI landing page. We hosted the event’s "Reconnect2Business" areas so attendees could make calls, check email, and take advantage of our portable charging stations to stay connected. Visitors at our booth lined up to play our interactive iPad game, which featured the benefits of TAPI Online, and participated in other activities which showcased our industry-leading digital services for customers and CPhI visitors.
TAPI experts collaborate with customers in over 300 meetings
For the TAPI team, the high point of the conference was meeting face-to-face with our customers. We held more than 300 meetings in Barcelona with customers from Europe, the United States, India, Southeast Asia, and Latin America. These interactions were incredibly valuable – they enabled us to check on the status of our customers’ projects, find out how we can serve them better, and learn about their plans for the future so we will be ready to support their needs.
More than a dozen new products are on the way
Customers are always excited to hear about the new products TAPI plans to offer in their markets, subject of course to the patent situation. At CPhI Worldwide, we announced the following products that are available, or will be available in the near future:
Ixazomib – Anti-cancer
Brexpiprazole – Central Nervous System
Sugammadex - Reversal of anesthesia
Venetoclax – Anti-cancer
Palbociclib - Anti-cancer
Edoxaban - Anti-coagulant
Valsartan sacubitril – cardiovascular
Selexipag - Pulmonary arterial hypertension
Diroximel fumarate – Multiple sclerosis
Disodium zoledronate– Pain
Eluxadoline – Gastric disorders
If you would like to learn more about one of these products, send your inquiry now!
Next stop: CPhI India
Meeting customers at CPhI Worldwide is always rewarding and we are already looking forward to participating next year when the event moves to Frankfurt. In the meantime, we’re getting ready for CPhI India, 21-23 November 2016 at the Bombay Convention & Exhibition Centre, Goregaon, Mumbai. Customers who would like to schedule a meeting at CPhI India can send their inquiry through the contact us page. We look forward to welcoming you there!
David Gonzalez is Senior Director of TAPI Sales for Europe & India / SEA. He is based in Amsterdam and has 11 years of experience in the API pharmaceutical industry, opening sales offices in several locations including Mumbai and São Paulo.
Discover how TAPI’s digital services can meet your specialized needs. Contact us today.